Planning and deployment of election-related search experiences to lead users to reliable information on commonly searched queries.
I was approached by search product teams working on distinct experiences around the then-upcoming 2016 U.S. primary election to offer feedback on proposed designs and organize editorial efforts in content curation and quality validation.
- Led team effort to develop detailed list of potential features along with timeline, content source(s), and priority. Features based on team knowledge and real user search data/query patterns.
- Researched content sources for features that would be relevant in early 2016 (general politics, candidate research). Key requirements included high-quality, politically neutral data; structured in a way that was compatible with our content management platform; served in XML or JSON format or able to be extracted and converted to usable form.
- Joined product team meetings to give updates on content development and share feedback on whether design matched real content and user needs.
- Created and launched experiences on web search and provided support for other platforms using our work.
By February 2016, we launched several features on web search:
- Presidential candidate knowledge graph, incorporating party affiliation, donation data from OpenSecrets.org, polling data, and political office history.
- Latest quotes with “truthfulness” rating from Politifact for all presidential candidates.
- Candidate stances on 20+ key political issues extracted from ProCon.org with manually curated browse element to help search users explore candidate opinions.
- Political cartoon of the day.
Additionally, detailed requirements for election results and future election experience ideas were documented.