Keyword mapping and search placement for curated original video content.
(no longer live)
Ask
Yahoo’s video site, Screen, hosted a wide variety of original content over the years, and they periodically asked for this content to appear in search results.
Process
Over the years, I built a relationship with contacts working on Yahoo’s video properties to support their efforts to receive views via relevant search traffic. While at first these appeared in search only as enhanced hyperlinks, eventually the search front-end team implemented an inline player functionality so we could embed Yahoo original content and other videos directly on a search results page. I created an expandable search feature that allowed me to respond quickly to the video team’s requests and generate appropriate keyword lists.
Result
Teams throughout Yahoo knew they could rely on Search to support their efforts to promote premium original content on-network without using significant resources per request.